User Research that Drives Innovation
About Us
Here at BBA Ltd…
We champion human-centred design, unlocking the power of user insights to help businesses create meaningful solutions. As specialists in user research, we ensure user needs drive every stage of the design and development process.
We are establishing robust research processes, and managing end-to-end research operations - from planning through to insights delivery and implementation.
BBA Limited boasts extensive experience delivering impactful user research within the public and Private sector. Our proven track record includes successful projects for public sector clients such as MHRA, HM Revenue and Customs, Department of Work and Pensions (DWP), and ESFA.
Our purpose is to champion human-centred design by providing expert user research services that empower businesses to create exceptional digital experiences.
Our Approach
BBA Limited are experts in human-centred design, employing a full spectrum of user research methodologies to guide your development journey.
From uncovering user needs to validating solutions, we build high-performing research teams, establish robust processes, and manage research operations, ensuring user insights drive your innovation.
Our rigorous UCD methodology, combined with creative thinking and diverse research methods, helps you see through your users' eyes, guaranteeing truly user-centred outcomes.
Our Value
We are committed to human-centred design principles, ethical research practices, and close collaboration with our clients.
We believe in building and mentoring effective research teams, conducting robust, evidence-based research, and delivering real-world business impact.
Our focus is on transforming research insights into design solutions that work for real people in real contexts.
Our Impact
We have helped organisations across diverse sectors, from healthcare to finance and technology, create solutions that resonate with their users.
By applying our user-centred approach, we empower our clients to make informed decisions, optimise their products and services, and build internal research capabilities.
Our impact is measured by the success of our clients in delivering exceptional user experiences.
Our Services
We offer a complete suite of research services, from generative research to identify user needs to evaluative research for testing solutions. We conduct strategic and behavioural research to inform product strategy and understand user motivations, and our service design research optimises user experiences. We also provide research training to up-skill your team.
User Experience (UX) Research
BBA Limited offers a comprehensive suite of research methods to understand your users' needs, test and validate your designs, and inform your product strategy.
We employ techniques such as user interviews, focus groups, and ethnographic studies to gain deep insights into user behaviour. Our expertise in usability testing, A/B testing, and heuristic evaluation ensures your designs are effective and user-friendly.
We also provide valuable data on user segmentation, competitive analysis, and market research to help you make informed product decisions.
Service Design Research
BBA Limited's service design research helps you optimise your users' end-to-end experiences.
We visualise service delivery with blueprints, map customer journeys, and prototype new service concepts.
Through workshops, we align stakeholders and inform your product strategy with user segmentation, competitor analysis, and market research.
User Research Consulting
BBA Limited empowers your business with comprehensive user research services. We develop and mentor your research team, optimise your research processes, and integrate user-centred design principles into your product development lifecycle.
We provide expert support in planning, executing, and analysing research studies, aligning stakeholders through workshops, and informing your product strategy with user segmentation, competitor analysis, and market research.
We also recommend effective research tools and technologies to maximise your insights.
Who we’ve delivered for
